We’re so impressed with this team’s commitment to refining an already great product. What may seem like small gains actually takes countless hours of work across multiple teams. Finding a way to include new features while simultaneously slimming the phone’s profile is no easy feat!
According to Claude Zellweger, this phone is the epitome of design principles that his team has been developing for a decade. “It’s that belief in doing what we think is right that drives us.”
The core design team is based in San Francisco and Taiwan. Here are the faces behind the features…
“We create experiences that are delightful, intuitive and magical.” Check out the manifesto for more insight into the process and thought that goes into each product.