“Drivers are 3x more likely to get into an accident when they take their eyes off the road to look down at a touchscreen.”

Feels Like Driving in the Future

Navdy, an aftermarket Head-Up Display (HUD), makes it easy to drive and use your smartphone without taking your eyes off the road. By combining projection display with voice and gesture control, you can navigate, communicate, and control your music seamlessly, without fumbling with your phone.

How does it work? Navdy projects an image so that it appears to float above the road ahead of you. Your eyes focus on the virtual image the same way they focus on a license plate. This allows you to shift focus from the display to the road in milliseconds.

how it works

The Making of…

“We started by completely rethinking what the experience of using apps behind the wheel should feel like. Navdy is built from the ground up to be the safest and most intuitive way to make calls, use navigation, listen to music or access notifications without ever looking away from the road,” said co-founder and CEO Doug Simpson.

jesse sketching

Alex Halikias, President, and Jesse Madsen, VP Design, sketching mockups of Navdy’s display.


prototype collage

Various iterations, from an early foam core prototype to more recent versions and components.

5 prototypes

In addition to prototype development, the team experimented with hundreds of vehicles to ensure that Navdy works in even the toughest of scenarios.


Navdy’s headquarters in San Francisco’s Mission district.

team collage

Paul Michalczuk, Director of Electrical Engineering, and designer Patrick Mulcahy hard at work; Karl Guttag, Co-Founder, explains the product to a group at Limelab.

8 jesse

Jesse Madsen with the Navdy combiner: a curved polycarbonate lens that takes light from the projector and makes it appear to float 6 feet in front of you.

Meet the Makers

Navdy was founded by entrepreneur Doug Simpson and serial inventor Karl Guttag. They boast a highly accomplished veteran team of designers, engineers and other experts.

Doug Simpson
Co-founder and CEO
Karl Guttag
Co-founder and CTO
Alex Halikias
Jesse Madsen
VP of Design
Mark McCabe
VP of Engineering
Brad O’Farrell
Customer Acquisition
Paul Michalczuk
Director of Electrical Engineering
Matt Hornyak
Software Engineer
Harvey Vrsalovic
Software Engineer
Oliver Bayley
Interaction Designer
Patrick Mulcahy
Melina Halikias
Office Manager
Brian Guttag
Technical Intern
Adam Lisagor
Advisor / Sandwich Video
Brady Forrest
Dan Shapiro
Vijay Chattha
PR / Wareness

Preorder your Navdy here.


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Photos via Navdy. Video by Sandwich Video.