Peloton Cycle has built an entire tech-enabled ecosystem that brings the energy, instruction, and motivation of an indoor cycling class to any living room. 

The Inspiration

The idea for Peloton came to John and Jill Foley when they realized that they loved spinning classes, but could never find the same energy and motivation when working out at home.

John, then a President at Barnes & Noble, was simultaneously taking note of trends in the tablet market. The content available to a tablet is more valuable than the tablet itself, and he realized that indoor cyclists want good content as well–the invigorating experience of working out in a studio. He set out to find a way to utilize technology to transform the home workout, quickly assembling a team to help realize the ambitious goal.

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The team spent about 18 months developing and prototyping the system. The result is a combination of stationary bike, computer system, physical studio space with great cycling instructors, and software to connect it all as well as integrate key gamification and social elements. The team launched a Kickstarter campaign in mid-2013, to large success, and raised another $10.5 million in 2014.

The Making Of

The design of the bike itself is pretty impressive all on its own. The chain is replaced with a smooth and quiet belt drive. A magnetic system is employed in place of typical brake pads. The compact frame is constructed with carbon steel, and the micro-adjusting seat easily accommodates any rider.

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As for the computer, the sweat-resistant screen is 4x the size of a typical tablet–plenty large enough to watch the instructor while video chatting with other cyclists. The system is sleek and quiet, and made to fit right in to any living room –no more hiding in the basement!

Here are some photos documenting the design and prototyping process that went into making Peloton Cycle:

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Evaluation boards in the early days.

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Team members Graham Stanton, Chris Sira, Rich Couzzi, Swarna Anananon, and Yony Feng testing the streaming system.

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Yony Feng and Scott Milstein unveiling the first official prototype.

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Tom Cortese setting up the sound and streaming system.

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Above, John Foley with a later official prototype. Below, palettes of bikes mid-assembly.

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The Makers

The term “peloton” refers to the main pack of riders at the front of a road cycling race. Riders in a peloton work together to conserve energy and perform better. At Peloton Cycle, based in New York, the team is comprised of technology and cycling enthusiasts working together to deliver on their ambitious goals.

John Foley
Founder and CEO
Tom Cortese
COO & Co-founder Peloton
Yony Feng
CTO
Graham Stanton
President
Gordon Agress
Software Engineer
Swarna Ananthan
Senior Software Engineer
Lindsay Anmuth
Director of Design
Richard Couzzi
Lead User Interface Engineer
Adam DePrince
Engineer
Ryan Engel
Director of Business Development
Evan Freed
Strategic Project Manager
Brian George
Front End Developer
Eric Hwang
Art Director & Photographer
Bud Intonato
Director of User Experience
Yu Ji
Software Engineer
Rita Mosseri
Customer Experience Manager
Laura Mundell
Customer Experience Manager
Jayvee Nava
Director of Studio Operations
Ignacio Oviedo
Software Engineer
Marion Roaman
Chief Content Officer
Josh Safran
Lead iOS Developer
Tatyana Shchensek
Engineer
Lara Slipock
PR and Communications
Frisly Soberanis
Video Content Producer
Kyaw Zin Win
DevOps Engineer
Samantha Stoner
Customer Experience
Hisao Kushi
Advisor
Tim Shannehan
Craig Motz
Jill Foley
Amy Stoldt

Buy a Peloton Bike.

peloton cycle


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Photos via Peloton.